Introduction to SEO
Search Engine Optimization (SEO) is the process of achieving top rankings in the search engines for a website’s most relevant search terms. The most relevant search terms are the phrases that people are most likely to type into a search engine when looking for what the website has to offer. These are the search terms that it is essential to rank highly for, and these are the search terms that SEO targets. We are here to share our experiance with SEO101. We recommand you reading all the articles on search engine optimization.
SEO is an important discipline for webmasters to learn because it will directly affect where you rank on the search engines people use to find your site. Not ranking well on search engines is like building a beautiful building meant to serve lots of people in your target audience, but not being listed in the phone book so that people can find your new building or contact you.
While there are many sources on the web that tell you all kinds of ‘Tricks‘ to get good rankings, the truth is that many of these ‘Tricks‘ can backfire on you and actually result in being penalized in your search engine rankings. Christian webmasters need to know what works, what doesn’t, and what is considered ethical among the changing rules in Search Engine optimizations. We have often been asked to evaluate websites that other webmasters have designed. In doing so, We have found that a number of things are commonly wrong with the sites. We have compiled that list for you in this article. The list is in the form of 18 common illnesses We find with websites and what the Doctor’s prescriptions to fix the problems.
It should be noted, that as search engines rapidly change their methods for determining rank, some of these prescriptions may become out of date or less relevant. However, none of them will harm your search engine rank if you implement them.
The first step is to choose the most suitable search terms for your site. Then allocate one or two of them to each suitable page within the site. One search term per page is preferable, but two per page is not so bad. Sometimes it is useful to split a large page, that covers several closely related topics or several aspects of a topic, into two or more smaller pages so that a different search term can be targeted on each of them. Matching search terms to a page’s content is essential.
Organize your navigation according to the importance of your keyword phrases. If you break your site into many pages, link to the most important pages from every page of your site, and link to the other pages from section header pages and the sitemap. Sitemap help spiders to locate all the pages in your website. Keep in mind that spiders or search bots are blind, they cann’t see links, graphics or any visual object like images, flash or applets. Spiders love text, what they do is read, read and read. So sitemap provides them all the links of pages in your website to go through and fetch content.
Now if you have created or already have a sitemap to your website then dont forget to submit it to google sitemaps. Submitting sitemap to google will provide necessery imformation to google bots/spiders to crawl through all the content on your website.
Establish your site by submitting to the major directories, The Open Directory and the Yahoo! Directory, then build your link popularity by submitting to web directories and search engines, and requesting links from related websites.
Be patient. A optimization project can take time. SEO101 encourage you to review all of our articles on SEO to educate yourself on optimizing your website for submission.
With Best Wishes
SEO101
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