Page Links
Page Links and Linkbacks
Make it as easy as possible for other Web site owners to link you. One way is by creating a page that has ready-to-use “cut and paste” HTML linkback code that webmasters can grab and add to their pages, if they want to link us. In fact, we have no problems at all with linkback partners who wish to directly link to a button or banner image that resides on our server.
The way we see it, if someone is willing to linkback our site, then we’ll certainly willing to pay for the necessary bandwidth. If you require people to actually grab a button or banner from your site and upload it to their site in order to linkback to you, then you’re only adding another step. This may not seem significant. But we’ve found it can be for many site owners, particularly newbies. The fact is, most successful Web site owners tend to be busy and pressed for time. Anything you can do to save them an extra step is significant and, over the long run, will result in more linkback.
Another advantage of offering ready-to-use “cut and paste” HTML linkback coding is that you may find that a lot of Webmasters will link your site, simply because they like what you’re offering. If you run a useful, worthwhile site, you’ll find that a lot of other site owners will linkback you and not even ask for anything in return.
but now keep this in mind that buying links is not best solution to draw traffic or in some cases it can harm your pagerank.
As Matt Cutts said that “The best links are not paid, or exchanged after out-of-the-blue emails, the best links are earned and given by choice.” SEO101 is agree with him. Those people can probably guess that Google does consider buying text links for pagerank purposes to be outside their quality guidelines.
let us talk about why google consider it outside their guidelines to get pagerank via buying links. Google (and pretty much every other major search engine) uses hyperlinks to help determine link reputation. Linkbacks are usually editorial votes given by choice, and link-based analysis has greatly improved the quality of web search. Selling links muddies the quality of link-based reputation and makes it harder for many search engines (not just Google) to return relevant results. When the Berkeley college newspaper has six online gambling links (three casinos, two for poker, and one bingo) on its front page, it’s harder for search engines to know which linkbacks can be trusted.
At this point, someone usually ask: “But can’t you just not count the bad links? On the dailycal.org, I see the words “ponsored Resources”. Can’t search engines detect paid links? Yes, Google has a variety of algorithmic methods of detecting such linkbacks, and they work pretty well. But these links make it harder for Google (and other search engines) to determine how much to trust each linkback. A lot of effort is expended that could be otherwise be spent on improving core quality (relevance, coverage, freshness, etc.). And you can imagine how the people trying to get link popularity have responded. Someone forwarded me an email from a “text link broker” that included this suggestion:
Most people use words like, SPONSORS, PARTNERS, FEATURED, ADVERTISERS, ADS and other synonymous terms related to advertisers. Our suggestion is to use “different” titles for these ads. Something like RELATED SITES, COOL SITES, RESOURCES, ALTERNATIVE LINKS and so on.
A natural question is: what is Google’s current approach to link buying? Of course our link-weighting algorithms are the first line of defense, but it’s difficult to catch every problem case in adversarial information retrieval, so google also look for problems and leaks in different semi-automatic ways. Reputable sites that sell links won’t have their search engine rankings or PageRank penalized search for [daily cal] would still return dailycal.org. However, link-selling sites can lose their ability to give reputation (e.g. PageRank and anchor text).
What if a site wants to buy links purely for visitor click traffic, to build buzz, or to support another site? In that situation, use the rel=”nofollow” attribute. The nofollow tag allows a site to add a linkback that abstains from being an editorial vote. Using nofollow is a safe way to buy links, because it’s a machine-readable way to specify that a linkback doesn’t have to be counted as a vote by a search engine.
so SEO101 suggests to avoid buying links to get traffic because it is not very netural as well as reliable.
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