Anchor Text
How Anchor Text Helps
If you have done some serious reading about your website optimization, you probably would have come across the reference to the phrase “optimization of anchor text“. This article shall discuss the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines.
What is Anchor Text?
Anchor text is the visible hyperlinked text on the page. Let’s take this example:
“Please examine our SEO studies for validation to evaluate our search engine optimization capabilities.”
Here the words “SEO studies for validation” and “search engine optimization” are hyper linked to the hidden URLs “http://www.rlmeena.com/css-validation.html” and “http://www.rlmeena.com/seo-an-overview.html” respectively. The words within the hyperlink, “SEO studies for validation” and “search engine optimization“, are called the anchor text.
In a normally built site, anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text “SEO studies for validation” indicates to visitors that they can expect to see content about studies pertaining to SEO if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the “target” or the “landing page” URL for the keywords appearing within the anchor text.
Many people are trying to build as many inbound links to there sites as possible… Some have heard the recent news that a good anchor link on a powerful site could be all you need to quickly exceed past your competition in the natural search engine listings…
Just a note here that it is possible to over do it….
Don’t build links to your site with the exact anchor text in you link web wide, you could find yourself filtered out of search altogether…
Instead of building hundreds of inbound links to your site like this:
100 Links —–> “Keyword“
the links should instead be titles as a mix of different keywords but all revolving around the same theme like this:
25 Links ——> “Keyword”
25 Links ——> “Keywords”
25 Links ——> “Keyword Place”
25 Links ——> “Keyword Website“
Watch your search engine results and traffic increase when you utilize the power of anchor text hyper linking.
Anchor Text Enhances the Relevance of the Target Page
Please note that the keywords in anchor text enhance the relevance of the target page pertaining to the keywords used. While the relevance of the page containing the anchor text is also enhanced to some degree (because of relevant keywords appearing on that page), the real gainer is the target page URL. Use this knowledge to build the relevance of each page of your site, through optimized anchor text containing important keywords, relevant to the theme of such pages, from other pages of your site.
How to Optimize Anchor Text Within Your Site
Anchor text optimization can be deployed throughout your site to enhance the relevance of most of the web pages based on individual page content. You would be surprised, how easy it is, to find suitable instances of hyperlinking structures to make use of optimized anchor text.
when linking to internal pages, it is better to use the format:
Read all about Anchor Text.
Instead of
Read all about Anchor Text here.
The above example shows us that you can leverage the hyperlinking of important keyword phrases instead of hyperlinking unrelated text wherever possible. It is always a great idea to restructure sentences if keywords don’t fit in anchor text.
Note: SEO101 don’t suggest you to buy links or exchange link because it can harm your site in many ways. As Matt Cutts said that “The best links are not paid, or exchanged after out-of-the-blue emails, the best links are earned and given by choice.” and SEO101 is agree with him. Those people can probably guess that Google does consider buying text links for PageRank purposes to be outside their quality guidelines. Actually google conside it very seriously and in most of the cases google doesnt count their votes in ranking a website.
Read Page Links and Link Popularity articles for more information.
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