Bold Text
HTML tags for SEO emphasis
Some keywords should be bolded to point the search engines in the right direction.
When you are writing your web pages you will probably want to stress a certain word or two. Unlike header tags, using the <b> or <strong> option in your html code to make a word stand out doesn’t carry as much weight with the search engines. Don’t discount it though because it does matter.
Any time you stress a word and make it stand out you are also stressing that word to the search engines.
Using Bold Text should be done whenever it fits into the flow of your content and will match the look and feel of your website.
SEO101 foundout that bold keywords in page content are considered more importantly then normal keywords, although keywords in normal size does weight but bold keywords weight more.
Bold text carries more weight than regular text. The same applies to italicized text, to a certain extent. We are currently testing these elements, and will update this page when the results are in. now bold text is given more weight than ordinary text but not as much as Header tags. As much as is reasonable, enclose the search term in bold tags when it appears on the page.
Now SEO101 want to make you clear that based purely upon our observation, bolding something isn’t magicially going to make a page start ranking if it wasn’t already ranking. There may be some minor effect, but certainly not enough to discount everything else that needs to be done to get a page to rank well.
At the end of the day if you write and format your text so that it looks good for real human visitors and stresses the things you want to stress to these real humans, it should naturally also help your ranking. In other words, think like a real people first.
Many WYSIWYG (What you see is what you get) programs do this for you on the fly, but make sure you end up with clean website code.
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