Contextual Search
What is Contextual search?
Content search, directive search, contextual search and destination search are all names of a specialized type of search engine advertising that is often misunderstood. It’s hard to believe that marketers still ask to clarify the difference between Google’s AdWords and AdSense platforms, but they do.
It shouldn’t be surprising — in an industry that has grown from mere hundreds of millions to billions in a few short years — that one or two areas are still shades of grey for search marketers. The contextual web search allows you to search the Internet for web pages using a context-based query. Contextual search listings appear on content sites instead of Search Results Pages (SERPS). Advertisers bid on keyword costs is the key factor in Contextual search listings. In effect, with contextual search, all relevant text and other data is automatically categorized and set in context. With mechanical search names of people, names of places, dates, prices and other related topics to the original keyword query are potentially lost to the searcher unless specifically identified within the original search query. Now, they are related facts waiting to be exploited from within contextual search results.
Contextual search is the convergence of three dominant approaches within the major areas of modern information retrieval:
- Intelligent text and data mining, enabling information discovery through automated concept modeling and exploration of patterns.
- Flexible content structuring technologies, enabling XML schema independence and cross-connection of content from structured and unstructured sources and
- High-performing search technology, enabling scalable and fast content gathering, processing and retrieval in face of exploding information volume and complexity.
Text and data mining are the automated discovery of new information by extraction of patterns and relationships between entities in text or structured data sources, respectively. They can, for example, be used to discover new patterns in consumer behavior, or help research in biosciences by exploring implicit links between concepts in scientific texts. The discovery is even extended to rich media.
The future of search is changing and we say that change is for the better and it is about time.
If you need more information or have some doubts, feel free to contact us on SEO101.
Back to TOP | SEO101 Homepage
Home
Sitemap
Contact