Google Page Rank or PR
Google PageRank or PR
WPR (website page rank) is a pure mathematical number based on the sharing of PR values between all the sites you link to and who link to you. That’s all it is. Just a damn number. But here on SEO101 we try to explain it although it depends upon a lot of factors. Now what Google tries to do with it’s SERPs is return the most relevant information or site. How can they judge relevance from a number? The answer is that the cannot.
So in addition to the PR calculated from a link their algorithms also calculate a relevance value for the link. It is mainly this relevance value that determines the place of the site in the SERP.
How do they calculate this relevance value. Well as far as we can tell they calculate it today from the anchor text used with each link. Maybe in the future they will use other techniques like the theme of the page that the link comes from, but today it appears that the main driver is anchor text.
Now as to your site dropping after it got a PR rating. There may be two possible explanations. The first is that Google always gives a new page extra attention or emphasis. If they have not yet updated the links I think they may even place all their evaluation on the on-page factors like title, heading and content. So if you page is reasonably optimized for these factors it will show up well in the SERPs while Google figures out the linking factors.
Once Google has checked and evaluated all the links them the page becomes part of the normal population and has to compete on that basis. You say you have 24 backlinks. That is not many. How many links do the sites that rank in the top ten have? Also what anchor text are your links using. Does the anchor text contain your prime keywords?
PageRank or PR relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.
So get more links. Don’t worry about PR. Just make sure that you are using the right anchor text in links. But SEO101 don’t recommand you to buy links because mordern search engines don’t add any vote from these sites to your PR. SEO101 have a nice article about inbound links. We suggest you to read this article carefully.
If you have any questions regarding PR or WPR, feel free to contact SEO101. We would be happy to help you.
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