Keyword Density
Keyword Density and your Page Rank
Keywords and phrases strategically placed and crafted into your website can significantly boost your ratings in search engine results.
Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. Due to the ease of managing keyword density, search engines usually implement other measures of relevancy to prevent unscrupulous webmasters from creating search spam through practices such as keywords stuffing.
The preferred keyword density ratio varies from search engine to search engine. In general, SEO101 recommend using a keyword density ratio in the range of 2-8%. There is no hard and fast rule to deciede this number but from our experiance SEO101 can say this is a general acceptance of keyword density.
SEO101 Note: Using keyword more then this range is taken as keyword spamming and for that you can get yourself banned on search engines. there is a nice written artice on keyword stuffing. Please have a look.
Keyword density is important because search engines use this information to categorize a site’s theme, and to determine which terms the site is relevant to. The perfect keyword density will help achieve higher search engine position. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “Keyword spamming“).
They are looking for an exact match to the keywords that they are programmed to look for, not something kinda, sorta, maybe. This means that if your heart’s desire is to be listed under “beaded jewelry”, you must make absolutely sure that this exact phrase appears generously throughout your site copy on every page of your site. Make it your mission to include whatever your top keyword or phrase is everywhere you possibly can; especially in the first paragraph and headline of your site.
Some choice places for keywords are above your site logo, in the subheadings, headlines, first paragraph, last paragraph, etc. Remember, in order for search engines to find you, a good rule of thumb is that the squeaky wheel gets the grease. The more places you can reasonably put your keywords, the easier you will be found. That being said, don’t go nuts and paste them in every nook and cranny. This is called ‘keyword stuffing‘ and search engines don’t look kindly on this practice.
The next place you’ll want to put your keywords is in the meta tags of your site. Meta tags are not scary, and even folks without any HTML experience can definitely learn how to use them. Depending on what HTML editor you are using, be it Dreamweaver, FrontPage, Home Site,Notepad, etc., you’ll find that you can switch between the design and code screens (this applies to WYSIWIG HTML editors only). What you will want to do is find the HTML code and go to the head, or beginning, of your HTML document. There you will find a space for the title, meta keywords and meta description.
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