Keyword Stuffing
What is keyword Stuffing?
Keyword stuffing, AKA keyword loading, spamdexing or invisible keyword stuffing. Keyword stuffing is an unethical Search Engine Optimization technique use to get a web page to rank well in a search engine.
This technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search. Because search engines scan Web pages for the words that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results (this is only one way that search engines determine relevancy, however.) Search engines often penalize a site if the engine discovers keyword stuffing, as this practice is considered poor netiquette, and some search engines will even ban the offending Web pages from their search results.
Search engines scan and count the words used in the content and meta areas of webpages. The more times a keyword appears on the web page, greater Relevance is assigned to the page for those words or phrases, up to a point. Using a keyword over and over again may trigger spam filters and can result in web sites being Banned or penalised by search engines.
An over optimized page constantly repeating the same phrase may attract traffic, but it will not convince visitors to use its services. Keyword stuffing may work on some search engines for a time, but eventually the search engines will pick up on it and the page will be dropped from the index.
Keyword stuffing techniques
There are several methods of keyword stuffing. However, SEO101 is describing some methods but we strongly suggest you to avoid using these techniques. It can harm ranking of your webpage. SEO101 doesnot take any responsibility for using these methods anywhere on www.
Now one of the more common but easily detected keyword stuffing methods is to place excessively repeated keywords in the Meta Keyword Tag.
Other way is to insert repeating keywords within the input type=”hidden” field meta tag or the keyword tag so that the keywords are not seen by the user but are scanned by the search engine.
Keyword stuffing technique include invisible text, or hidden text or links. Making the font colour the same color as the page’s background colour renders the text invisible to the user. Invisible text can be found easily if the user highlights the text, use the keyboard shortcut ctrl+5 to highlight text on IE. This method is also known as invisible keyword stuffing.
However, search engines generally perceive keyword stuffing as spamming and treat content that includes keyword stuffing accordingly. Excessive use of keyword stuffing could lead to the removal of a site from a search engine’s listings. SEO101 highly recommands you Search Engine Optimization techniques to draw traffic to your website. Keyword stuffing is highly unacceptable on www.
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