Meta Tag - Description

What is Description Meta Tag?

The description tag is the paragraph that people will see when your page comes up in the search results, so spelling and grammar are important there too.

Your description tag should be captivating and designed to attract business. It sound natural when read aloud, and ideally will compel the reader to “act right now” and follow your link.

When a search engine displays the search results of a search keyword, typically you will see a clickable word or title for a site. You’ll also see a short sentence or paragraph describing the site. This short description may or may not be very meaningful, depending on the site and the search
engine. Some search engines try to create the description from content on the page itself. Sometimes this works, sometimes it doesn’t. However, the search engines that look at and use your description meta tag will display the site description YOU specify.

Without a description tag, search engines will frequently display whatever text on your page surrounds the query word, so that can leave you with nonsense in the SERP’s.

A meta description tag is a description of the page, and not of the entire website. Only on the index page is an “all encompassing” description tag appropriate. Just like your title, every page in your site needs a unique description tag in order for the search engines to be fully appreciative of what you have to offer.

According to study most of the morden earch engines vary in their preferred size for meta description tag. Try to use the smaller number, 150 characters, for your site. Never make your meta tag more than 250 characters long because some results pages will cut it off.

A proper description tag looks like this:

<meta name=”description” content=”" />

now you have to put a description of the page between ” ”

lets take an example of SEO101 site.

<meta name=”description” content=”SEO101 - In an effort to learn the basics of search engine optimization and help online marketers increase their understanding of search engine marketing, we created these SEO101 articles. SEO-101 A rookies guide to SEO. These articles are an explanation of the core concepts surrounding search engine marketing. Content, Content, Content, Titles and Meta Tags, Keyword Market Analysis, What is a Keyword Market?, Everything You Need to Know About Link Popularity, Link Architecture, Dynamic Sites and URL’s, Search Engine Submission Links: Free Submissions, Google Search Engine Placement” />

Now SEO101 warn you to avoid repeating keywords more than 3-7 times in your meta description. Some search engines consider it to be spam.

SEO101 make a guideline/tips to choose a right meta description